The swing to a more favorable attitude towards online gambling businesses is noticeable across the board. According to data published by the American Gaming Association (AGC), Americans’ views of the casino gaming industry improved in 2020 as voters increasingly recognize the industry’s economic benefits and commitment to local communities. Nearly 7 in 10 (69%) Americans say that gaming provides a positive benefit to the U.S. economy and 63% agree that the industry provides high-quality jobs. Dustin Gouker, Lead Analyst for PlayPennsylvania.com, explained that “there are a lot of positive signs right now as sportsbooks and online casinos continue to gain steam, and hopefully, the state’s brick-and-mortar casinos begin to regain their footing. If things do return to normal, the gaming industry should see significant gains across the board in 2021. Casino closures have certainly spurred online casinos and online sportsbook betting, which will provide some long-term benefits for the industry.”
The more favorable attitude towards sports betting and online gambling is a trend that had started before the pandemic but was accelerated due to its effects. To illustrate just how popular online sports betting is in states where the market can already operate, according to data from Odds.com, which was published by Forbes, Illinois was poised to generate upwards of USD 73 Million in taxable revenue if the estimates of a USD 488 Million annual market come to fruition.