Bally’s Corporation , a leading U.S. omni-channel provider of land-based gaming and interactive entertainment, today announced that the Company and Gamesys Group plc have agreed on definitive terms by which Bally’s will combine with Gamesys, a leading, global, online gaming operator.
Commenting on the combination, Soo Kim, Chairman of Bally’s Corporation, said, “We believe that this combination will mark a transformational step in our journey to become a leading integrated, omni-channel gaming company with a B2B2C business. We think that Gamesys’ proven technology platform alongside its highly respected and experienced management team, combined with the US market access that Bally’s provides, should allow the combined group to capitalize on the signiﬁcant growth opportunities in the US sports betting and online markets. We are truly excited about the opportunities that this combination would oﬀer and the enhanced and comprehensive experience and product oﬀering that it would enable us to oﬀer our customers.”
Bally’s and Gamesys’ boards of directors believe that the combination has a compelling strategic and ﬁnancial rationale, would create long-term value for both companies and would be consistent with the companies’ respective long-term growth strategies. Gamesys would beneﬁt from Bally’s fast-growing land-based and online platform in the United States, providing market access through Bally’s operations in key states as the nascent iGaming and sports betting opportunity develops in the US. In turn, Bally’s would beneﬁt from Gamesys’ proven technology platform, expertise and highly respected and experienced management team across the online gaming ﬁeld. The combined entity would be well positioned to capitalize on the full range of opportunities available both in the US and abroad.