PointsBet acknowledged the successful launch of its proprietary iGaming platform in the state of Michigan. The commencement of PointsBet’s inaugural online casino operations follows the launch of sports betting in the state this past January and notably adds to PointsBet’s growing, proprietary wagering product suite, which already included a fixed odds sportsbook as well as the operator’s unique “PointsBetting” platform.
iGaming revenues in the United States have grown exceptionally since the repeal of PASPA in May 2018. Across New Jersey, Pennsylvania, Michigan, and West Virginia – all states in which PointsBet has online casino market access – iGaming revenues exceeded US$770 million in the March 2021 quarter. PointsBet has announced plans to launch iGaming in New Jersey in the coming months.
PointsBet originally gained access to the Great Lakes State via an exclusive partnership with the Lac Vieux Desert Band of Lake Superior Chippewa Indians. PointsBet further invested in the market via the addition of storied NBA Champion and three-time NBA All-Star, Rip Hamilton, as a brand ambassador, as well as announcing deals with the Detroit Pistons of the NBA, the Detroit Red Wings of the NHL, and their home venue, Little Caesars Arena, to soon unveil the PointsBet SportsBar. The company was also named an official gaming partner of the Detroit Tigers in July of 2020.