In connection with LeoVegas’ completion of the acquisition of Expekt, one of Northern Europe’s strongest sports betting brands in Sweden is being launched anew. The new Expekt will offer an improved gaming experience and is being launched under a new marketing concept. The investment in Expekt is part of LeoVegas’ strategic broadening of its operations towards sports betting.
LeoVegas has completed its acquisition of Expekt, and the brand is being launched anew. The acquisition and new launch of the brand is part of LeoVegas’ strategic broadening of its operations and stronger focus on sports betting. The new Expekt is being launched in Sweden as the first market, where customers new and old will encounter a modern sports betting brand and the ultimate sports betting experience.